Dear Julie,
Thank you so much for joining me for this "Tea For Two with Melanie Rose" conversation! I'm thrilled to have you as part of this series, where I connect with inspiring individuals – creatives, artisans, designers, and educators – who share a deep passion for their work, just like I do for mine.
Your company, Sportsheets, is a perfect fit. As a pioneering woman-owned and operated business that's celebrated over 30 years, you've not only built a globally recognized household name for BDSM products but have consistently innovated ways to deepen connection and transform intimacy for couples. That dedication to craft, creativity, and enhancing human connection truly resonates.
I love the origin story involving your brother Tom and David Letterman's Velcro® wall stunt back in the 80s! It’s such a brilliant example of finding inspiration in unexpected places. That spark – creating a product allowing couples to explore BDSM and "only be tied up as much as they want to be" – was revolutionary. (I hope Letterman got one of the first ones off the production line!)
Following that initial spark from the Letterman show, how did the journey to actually founding Sportsheets unfold? Take us back to the 80s – what was it like launching a company focused on BDSM and sexual exploration during a time when these topics were significantly more taboo than today? Was exploring women's sexual wellness always a personal passion?
The company was born in sunny Huntington Beach, California, right in the heart of Orange County’s surf and skate scene. Back then, the area was buzzing with brands just beginning to define a lifestyle, and Tom Stewart saw an opportunity to bring that laid-back, adventurous energy into something totally new: a product that made BDSM more approachable, safe, and fun.
Thank you so much for joining me for this "Tea For Two with Melanie Rose" conversation! I'm thrilled to have you as part of this series, where I connect with inspiring individuals – creatives, artisans, designers, and educators – who share a deep passion for their work, just like I do for mine.
Your company, Sportsheets, is a perfect fit. As a pioneering woman-owned and operated business that's celebrated over 30 years, you've not only built a globally recognized household name for BDSM products but have consistently innovated ways to deepen connection and transform intimacy for couples. That dedication to craft, creativity, and enhancing human connection truly resonates.
I love the origin story involving your brother Tom and David Letterman's Velcro® wall stunt back in the 80s! It’s such a brilliant example of finding inspiration in unexpected places. That spark – creating a product allowing couples to explore BDSM and "only be tied up as much as they want to be" – was revolutionary. (I hope Letterman got one of the first ones off the production line!)
Following that initial spark from the Letterman show, how did the journey to actually founding Sportsheets unfold? Take us back to the 80s – what was it like launching a company focused on BDSM and sexual exploration during a time when these topics were significantly more taboo than today? Was exploring women's sexual wellness always a personal passion?
The company was born in sunny Huntington Beach, California, right in the heart of Orange County’s surf and skate scene. Back then, the area was buzzing with brands just beginning to define a lifestyle, and Tom Stewart saw an opportunity to bring that laid-back, adventurous energy into something totally new: a product that made BDSM more approachable, safe, and fun.
While working on the concept, he had a breakthrough, why not use the same cuffs found on surfboard leashes? They’re soft, strong, waterproof, and built to withstand powerful waves. If they can keep you tethered to a board, they could definitely hold up in the bedroom. That idea became the foundation for the first product, and from there, Sportsheets was born. Launching a BDSM-focused brand in the 80s wasn’t exactly easy. At the time, kink was still taboo and underground, there was intrigue, but not a lot of open conversation. That said, pop culture was starting to flirt with those themes. Artists like Madonna and the Eurythmics were bringing BDSM into the mainstream, and Tom tapped into that momentum.
One of the biggest shifts we wanted to make was re-imagining what bondage looked and felt like. Back then, it was often portrayed as rough, aggressive, and frankly intimidating, especially for women, or anyone new to exploring their desires. Consent and comfort were top of mind, so we designed products that were both inviting and empowering.
The Sportscuffs, for example, are soft and leave no marks unlike traditional metal handcuffs. And the original Sportsheet? It looks just like a regular fitted sheet, which made it easy to store and most importantly, made people feel safe. Knowing you could easily detach or pause at any time helped women, in particular, feel in control of their experience. That sense of comfort and empowerment was (and still is) at the heart of everything we create. Tom knew that when a couple tried something new sexually, the woman needed to be excited about it, not afraid. Our initial slogan “You’re only as tied up as you want to be,” enticed many women to say yes to Sportsheets.
One of the biggest shifts we wanted to make was re-imagining what bondage looked and felt like. Back then, it was often portrayed as rough, aggressive, and frankly intimidating, especially for women, or anyone new to exploring their desires. Consent and comfort were top of mind, so we designed products that were both inviting and empowering.
The Sportscuffs, for example, are soft and leave no marks unlike traditional metal handcuffs. And the original Sportsheet? It looks just like a regular fitted sheet, which made it easy to store and most importantly, made people feel safe. Knowing you could easily detach or pause at any time helped women, in particular, feel in control of their experience. That sense of comfort and empowerment was (and still is) at the heart of everything we create. Tom knew that when a couple tried something new sexually, the woman needed to be excited about it, not afraid. Our initial slogan “You’re only as tied up as you want to be,” enticed many women to say yes to Sportsheets.
Your company stands out as being woman-owned and operated. What unique strengths or perspectives do you feel this brings to Sportsheets, particularly in the realm of intimacy products? Have you faced specific challenges because of this structure, and how have you navigated them?
When I first started at Sportsheets, there were very few women in the industry. It’s been incredibly rewarding to watch that shift over the years. Now, more women-owned and women-led businesses are emerging, growing, and thriving in this space, and that progress is exciting to witness.
Advocating for women in what has traditionally been a male-dominated industry has been both a personal mission and a professional accomplishment. Over the past 30 years, I’ve had the privilege of working alongside a diverse team of leaders under the Sportsheets umbrella, many of them women who are deeply in tune with what it means to enhance female and partner-base pleasure. We understand what resonates with us, what feels safe and inviting, and how to create products that speak to those needs. That insight is essential to the continued evolution of this industry. Without our voices, I don’t believe the industry growth we’re seeing now would be possible.
Of course, being a woman in this space hasn’t always come without challenges. But those experiences have only strengthened my resolve to lead with intention, empathy, and innovation. As a leader, I believe that growth requires evolution. I’m always encouraging my team to explore fresh, creative ways to connect with our audience, not to simply stick with what’s always worked. Change is not only necessary, but also something we embrace.
What are some common misconceptions about female pleasure, BDSM, or intimacy that you actively aim to challenge or dismantle through the Sportsheets brand and products?
One of the biggest misconceptions about BDSM is that it’s all about domination, humiliation, or pain and that’s simply not the full picture. At its core, BDSM can be one of the most intimate, trusting experiences two people can share. It’s about vulnerability, communication, and mutual respect. It allows partners to connect on a deeper emotional level, where trust is not only essential, but also sacred.
When I first started at Sportsheets, there were very few women in the industry. It’s been incredibly rewarding to watch that shift over the years. Now, more women-owned and women-led businesses are emerging, growing, and thriving in this space, and that progress is exciting to witness.
Advocating for women in what has traditionally been a male-dominated industry has been both a personal mission and a professional accomplishment. Over the past 30 years, I’ve had the privilege of working alongside a diverse team of leaders under the Sportsheets umbrella, many of them women who are deeply in tune with what it means to enhance female and partner-base pleasure. We understand what resonates with us, what feels safe and inviting, and how to create products that speak to those needs. That insight is essential to the continued evolution of this industry. Without our voices, I don’t believe the industry growth we’re seeing now would be possible.
Of course, being a woman in this space hasn’t always come without challenges. But those experiences have only strengthened my resolve to lead with intention, empathy, and innovation. As a leader, I believe that growth requires evolution. I’m always encouraging my team to explore fresh, creative ways to connect with our audience, not to simply stick with what’s always worked. Change is not only necessary, but also something we embrace.
What are some common misconceptions about female pleasure, BDSM, or intimacy that you actively aim to challenge or dismantle through the Sportsheets brand and products?
One of the biggest misconceptions about BDSM is that it’s all about domination, humiliation, or pain and that’s simply not the full picture. At its core, BDSM can be one of the most intimate, trusting experiences two people can share. It’s about vulnerability, communication, and mutual respect. It allows partners to connect on a deeper emotional level, where trust is not only essential, but also sacred.
Through Sportsheets, we aim to highlight that side of the experience. Our products, from impact tools to sensory items to restraints, are all designed to support exploration in a way that feels safe, respectful, and inclusive. We recognize that pleasure looks different for everyone, and we’re committed to creating tools that meet people where they are regardless of their body type, experience level, or physical ability.
We also want to continue pushing back against the idea that female pleasure is complicated or secondary. It’s not. It’s valid, it’s powerful, and it deserves to be prioritized. Everything we create is rooted in that belief.
We also want to continue pushing back against the idea that female pleasure is complicated or secondary. It’s not. It’s valid, it’s powerful, and it deserves to be prioritized. Everything we create is rooted in that belief.
As a creative and innovator, where do you typically start when designing a new toy or product? Is it driven more by exploring a specific desire, solving a functional challenge, achieving a particular aesthetic form, or perhaps focusing on that element of connection you strive for?
For us, innovation is truly a team effort. We collaborate constantly bouncing ideas off one another, identifying gaps in the market, and most importantly, listening. We’re always engaging with our customers, our retail partners, and our community to understand what they’re looking for, what’s missing, and how we can create products that feels both exciting and useful.
Sometimes a design starts with a specific desire, a need or a functional challenge someone’s facing in the bedroom, like with our Pivot Collection which helps to make intimacy more accessible. Other times, it’s sparked by a conversation or trend that inspires us to re-imagine how a product can be used. We’re especially passionate about creating multi-use products that offer versatility and value, especially in today’s economy. If one item can offer multiple experiences, that’s a win for everyone.
Accessibility remains a major focus. We know there’s a huge need for inclusive design, particularly for people with disabilities. That market has been overlooked for far too long, and we take pride in developing products that honor a wide range of physical abilities and experiences. Pleasure should never be one-size-fits-all and we’re committed to making sure it’s not.
For us, innovation is truly a team effort. We collaborate constantly bouncing ideas off one another, identifying gaps in the market, and most importantly, listening. We’re always engaging with our customers, our retail partners, and our community to understand what they’re looking for, what’s missing, and how we can create products that feels both exciting and useful.
Sometimes a design starts with a specific desire, a need or a functional challenge someone’s facing in the bedroom, like with our Pivot Collection which helps to make intimacy more accessible. Other times, it’s sparked by a conversation or trend that inspires us to re-imagine how a product can be used. We’re especially passionate about creating multi-use products that offer versatility and value, especially in today’s economy. If one item can offer multiple experiences, that’s a win for everyone.
Accessibility remains a major focus. We know there’s a huge need for inclusive design, particularly for people with disabilities. That market has been overlooked for far too long, and we take pride in developing products that honor a wide range of physical abilities and experiences. Pleasure should never be one-size-fits-all and we’re committed to making sure it’s not.
We take pride in developing products that honor a wide range of physical abilities and experiences.
Thinking back over the years, what stands out as one of your boldest or most unconventional product ideas or business decisions? How did it turn out?
We’ve released our fair share of bold and unconventional products over the years, some were trendsetters that resonated deeply with customers, and others had their moment before being gracefully sunsetted. During the height of the era, we sold over 100,000 units of our Fifty Shades of Grey Tie, it was one of those gateway products that opened the door for people to explore in the bedroom.
Another standout was the creation of the Sportsheets Under the Bed Restraint System®. It’s simple, effective, and continues to be one of our top sellers. It really speaks to our philosophy of creating accessible, user-friendly products that still deliver a powerful experience.
Most recently, relaunching our high-end Edge collection was a bold move, especially in today’s economy. It leans into that classic black, leather-like aesthetic that’s so iconic in the BDSM world, but with our signature attention to detail and quality. We knew it was a bit of a gamble, but people in this space value craftsmanship and reliability. The response has been incredibly positive, and it’s been so rewarding to see that risk pay off.
Through it all, the one that still stands out to me as the boldest is the original Sportsheet. At the time, there was truly nothing else like it. It was innovative, discreet, and approachable, a total game-changer in the way people engaged with restraint play. And even after all these years, it remains one of our most sought-after items.
We’ve released our fair share of bold and unconventional products over the years, some were trendsetters that resonated deeply with customers, and others had their moment before being gracefully sunsetted. During the height of the era, we sold over 100,000 units of our Fifty Shades of Grey Tie, it was one of those gateway products that opened the door for people to explore in the bedroom.
Another standout was the creation of the Sportsheets Under the Bed Restraint System®. It’s simple, effective, and continues to be one of our top sellers. It really speaks to our philosophy of creating accessible, user-friendly products that still deliver a powerful experience.
Most recently, relaunching our high-end Edge collection was a bold move, especially in today’s economy. It leans into that classic black, leather-like aesthetic that’s so iconic in the BDSM world, but with our signature attention to detail and quality. We knew it was a bit of a gamble, but people in this space value craftsmanship and reliability. The response has been incredibly positive, and it’s been so rewarding to see that risk pay off.
Through it all, the one that still stands out to me as the boldest is the original Sportsheet. At the time, there was truly nothing else like it. It was innovative, discreet, and approachable, a total game-changer in the way people engaged with restraint play. And even after all these years, it remains one of our most sought-after items.
Operating in the sexual wellness space often means dealing with social media restrictions and censorship. How does Sportsheets navigate these challenges while still effectively reaching and educating your audience?
It’s definitely a tightrope we’ve had to learn to walk. We do our best to be responsible and thoughtful with the imagery and language we use, especially on platforms where restrictions around adult content can be quite strict. Our goal is to create content that’s both engaging and informative, without crossing those often-unpredictable lines.
We also try to keep things fun and inclusive, using humor, lifestyle imagery, and clever messaging to connect with our audience without being overt. It’s a challenge, but it’s also pushed us to be more creative, and that’s helped us grow in some unexpected ways.
It’s definitely a tightrope we’ve had to learn to walk. We do our best to be responsible and thoughtful with the imagery and language we use, especially on platforms where restrictions around adult content can be quite strict. Our goal is to create content that’s both engaging and informative, without crossing those often-unpredictable lines.
We also try to keep things fun and inclusive, using humor, lifestyle imagery, and clever messaging to connect with our audience without being overt. It’s a challenge, but it’s also pushed us to be more creative, and that’s helped us grow in some unexpected ways.
You're an entrepreneur running a global company, a wife, and a mother. That's a demanding combination! How do you approach finding balance between these significant roles? Do you have any strategies or philosophies that help you juggle it all?
I love work. It’s rewarding and challenging. I love going to work because of my team and the sense that we are accomplishing something together. It’s a remarkable feeling.
Sportsheets isn’t just female-owned, it’s deeply female-driven. I’m incredibly lucky to be surrounded by an amazing team of women who are not only passionate about what we do, but who’ve helped shape the company into what it is today. Many of them have been with us for decades, and their dedication allows me to focus on the bigger picture while also stepping away when I need to prioritize family. It’s a true support system, and I don’t take it for granted.
Balancing work and family have become second nature over the years. I check out at 4PM most days to be fully present at home, and that rhythm works because I trust the people around me. Having my husband Ed, who serves as our COO, by my side in both life and business has also made a huge difference. We’ve built this together, and we’re able to support each other in all the ways that matter most.
One quote I’ve always carried with me is from Eleanor Roosevelt: “You must do the things you think you cannot do.” It’s a reminder that even on the most challenging days, there’s always a way forward. That mindset has helped me navigate both the predictable and the unexpected with confidence and resilience.
Drawing on your extensive experience, what key piece of advice would you give to young women who are dreaming of starting their own business, regardless of the industry?
Trust your intuition and don’t be afraid to go after what you believe in. That inner voice is powerful, and it will guide you more than you realize. Have faith in yourself, even when the path isn’t clear, and surround yourself with people who genuinely support your ideas, challenge you to grow, and champion your vision.
It’s also incredibly important to find your tribe, whether that’s a network of peers at your level or mentors with more experience who can offer guidance and perspective. Having that community helps keep you grounded and reminds you that you’re not alone in the journey.
Lastly, it is incredibly important to understand finances. You must be able to read and understand financials. Learn about margins and work the numbers. I never cared for math, but in business, the numbers always speak the truth.
Starting something from the ground up is never easy, but it’s always worth it. Stay open, stay curious, and stay connected to your “why”, the reason you’re doing it in the first place.
Trust your intuition and don’t be afraid to go after what you believe in. That inner voice is powerful, and it will guide you more than you realize. Have faith in yourself, even when the path isn’t clear, and surround yourself with people who genuinely support your ideas, challenge you to grow, and champion your vision.
It’s also incredibly important to find your tribe, whether that’s a network of peers at your level or mentors with more experience who can offer guidance and perspective. Having that community helps keep you grounded and reminds you that you’re not alone in the journey.
Lastly, it is incredibly important to understand finances. You must be able to read and understand financials. Learn about margins and work the numbers. I never cared for math, but in business, the numbers always speak the truth.
Starting something from the ground up is never easy, but it’s always worth it. Stay open, stay curious, and stay connected to your “why”, the reason you’re doing it in the first place.
And finally, before you go, let's talk tea! It is "Tea For Two," after all. Which of these classic brews is your preferred cup?
Queen Anne Tea - A masterful combination of select Assam tippy golden flower orange pekoe and Ceylon flowery broken orange pekoe varieties.
Countess Grey Tea - A twist on the traditional bergamot-infused blend, Countess Grey is based on well-twisted orange pekoe teas, lifted by classic bergamot and a light orange flavor.
Lapsang Souchong - Plucked leaves are withered over pine fires, pan- dried and rolled and placed in bamboo baskets and smoked over smoldering pinewood fires.
Sugar? Yes or No? If yes, how many lumps/spoons? Milk? Yes Or No?
This is a great question, as I typically prefer coffee, but I am trying to limit my caffeine intake. Lately I’ve enjoyed a warm cup of rooibos tea with oat milk and honey.
Oh, that sounds intriguing. Let's go with that one!
Queen Anne Tea - A masterful combination of select Assam tippy golden flower orange pekoe and Ceylon flowery broken orange pekoe varieties.
Countess Grey Tea - A twist on the traditional bergamot-infused blend, Countess Grey is based on well-twisted orange pekoe teas, lifted by classic bergamot and a light orange flavor.
Lapsang Souchong - Plucked leaves are withered over pine fires, pan- dried and rolled and placed in bamboo baskets and smoked over smoldering pinewood fires.
Sugar? Yes or No? If yes, how many lumps/spoons? Milk? Yes Or No?
This is a great question, as I typically prefer coffee, but I am trying to limit my caffeine intake. Lately I’ve enjoyed a warm cup of rooibos tea with oat milk and honey.
Oh, that sounds intriguing. Let's go with that one!
Rooibos tea is naturally caffeine-free, rich in antioxidants, and has a smooth, earthy-sweet flavor — perfect for a relaxed tea with a friend.
Rooibos Tea Recipe for Two. Let's go!
Here's what you are going to need
2 teaspoons of loose-leaf Rooibos tea (or 2 Rooibos tea bags)
2 cups (16 oz / 475 ml) of fresh, filtered water
Teapot or two teacups with infusers
You can also add to enhance...
A drizzle of honey or maple syrup
A splash of milk (dairy or plant-based)
A pinch of cinnamon or a few vanilla drops
Orange peel or a sprig of fresh mint for garnish
Let's start!
Boil the water — Rooibos loves hot water!
(Use freshly boiled water, about 200°F / 93°C or higher.)
Add the Rooibos tea to your teapot or infuser.
(1 tsp per cup or 1 bag per cup.)
Pour the boiling water over the tea leaves.
Steep for 5–7 minutes — longer if you want a richer, deeper brew.
Strain and serve.
Add your preferred enhancements — or enjoy it pure.
Here's what you are going to need
2 teaspoons of loose-leaf Rooibos tea (or 2 Rooibos tea bags)
2 cups (16 oz / 475 ml) of fresh, filtered water
Teapot or two teacups with infusers
You can also add to enhance...
A drizzle of honey or maple syrup
A splash of milk (dairy or plant-based)
A pinch of cinnamon or a few vanilla drops
Orange peel or a sprig of fresh mint for garnish
Let's start!
Boil the water — Rooibos loves hot water!
(Use freshly boiled water, about 200°F / 93°C or higher.)
Add the Rooibos tea to your teapot or infuser.
(1 tsp per cup or 1 bag per cup.)
Pour the boiling water over the tea leaves.
Steep for 5–7 minutes — longer if you want a richer, deeper brew.
Strain and serve.
Add your preferred enhancements — or enjoy it pure.
